About us
Hello, Eshna here!
I founded this company after noticing a pattern: folks came to learn hooping but left more in tune with their bodies, radiating newfound confidence that outshone any hoop trick, as if the hoops whispered secrets of self-acceptance.
Recognising the need for accessible, lightweight hoops that don’t bruise, and tired of directing students to foreign brands, we rolled up our sleeves and created our own!
How it began
I started working on Hoop Flo alongside Grace and Ishita (with a little nudge from Yohan) in May 2020. The lockdown had made us all hungry for movement and connection and we had turned our living rooms into a virtual hoop playground. Even though we had never met till a year after we worked together, we built a foundation that still stands.
While many amazing people and cats have since shaped Hoop Flo, its spirit remains a blend of our original trio's personalities and hooping levels. Grace and Ishita don't work here anymore- but it would be a disservice to not mention their monumental role in shaping this.
If you've got a creative idea and want to work together, I'd love to hear it at eshna@hoopflo.com