About Us

Hello, Eshna here!

I founded this company after noticing a pattern: when folks came to learn hooping, they left feeling far more in-tune with their bodies, radiating newfound confidence that outshone any hoop trick – as if the hoops whispered secrets of self-acceptance.

Recognising the need for accessible, lightweight hoops that don’t bruise, and tired of directing students to foreign brands, we rolled up our sleeves and created our own!

How It Began

I started working on Hoop Flo alongside Grace and Ishita...